Cavs, Quicken Loans unveil Rocket Mortgage FieldHouse Tuesday

Name change effective immediately as building undergoes $185 million face lift

Daryl Ruiter
April 09, 2019 - 1:55 pm
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Cleveland, OH (92.3 The Fan) – The Q is no more.

Quicken Loans Arena is now Rocket Mortgage FieldHouse.

“I know that sometimes change, there’s a bit of resistance and people say, ‘Oh, why are they changing,’ and things like that,” Cavs owner and Quicken Loans founder and chairman Dan Gilbert said. “We heard that initially too when it was the Gund Arena to Quicken Loans Arena.

“I think after time they’re will be probably be some kind of short nickname that takes place naturally, and I think it’ll fit in perfectly with Cleveland, Ohio for a lot of reasons.”

Changing the branding from ‘Arena’ to ‘FieldHouse’ will be a shock to some but the Cavs and Quicken Loans felt it was a better fit for the experience that the renovated building will provide fans with starting this fall.

“It’s kind of a throwback to where things were 40 or 50 years ago but like everything else in life, what is old is new again and especially with the way the Cavs are thinking about the experience they are creating it fits appropriately,” Quicken Loans CEO Jay Farner told 92.3 The Fan.

The new multiyear naming agreement is an extension of the previous deal with Quicken Loans.

This fall when the doors re-open on Sept. 30, patrons will see a completely different building upon the completion of the $185 million renovation that is currently underway.

“This summer we will reimagine this entire building,” Cavs CEO Len Komoroski said while multiple members of the Cavs looked on including Kevin Love, Cedi Osman, Larry Nance Jr. and Brandon Knight.

“We look at it as a home, the living room of northeast Ohio.”

Over 57,590 feet of additional space will be added to the facility including 42,530 of it on the north side in the new glass atrium.

“We will touch virtually every aspect of this arena,” Komoroski told 92.3 The Fan. “This will look and feel like a new venue, all the more reason for the name change, because it will be a totally new venue.”

Komoroski began planning for the transformation back in 2006 and his vision has finally come to life.

This summer the concourses, restrooms and other public spaces will be completely redone. The suites club spaces, team spaces and locker rooms were all redone last summer.

Outside the Quicken Loans Arena signage has been removed and new LED signage will replace it.

The "O" in the new signage will have the ability to change depending on the event. When the Cavs play it'll be a basketball, a hockey puck for Monsters games and music note for concerts. 

“The theme-line for us with the transformation is innovation,” Komoroski said. “We’re not aware of any venue in the country, if not world, that has that. We thought, how can we thematically make this building look different, feel different based on what the event is and reflect that.

“That’s one of the things that’s truly unique about Rocket Mortgage FieldHouse, it’ll have a different personality whether it be the MAC tournament or the Cavs or Disney on Ice or Justin Timberlake.”

The Cavs aim to provide a state-of-the-art experience for fans and technology is at the forefront of the renovation in addition to the cosmetic facelift and expansion. It will include 279 wireless access points, five creative storytelling flex walls and 731 4k flat-screen TV’s throughout the ‘FieldHouse.’

The most visible change to date has taken place on Huron Rd. with the expansion and installation of a massive glass curtain wall that is nearing completion.

The building is set to close in late May and reopen on Sept. 30 in time for the 2019-20 Cavs and Monsters seasons.

Rocket Mortgage FieldHouse is scheduled to host the 2022 NBA All-Star game and 2024 NCAA Women’s Final Four.

The Cavs, who operate the facility, extended their lease with the county through 2034 as part of the agreement with the county to finance $70 million of the project with the team covering $115 million plus cost overruns.